Food waste is a solved problem.
We just needed the right tool.

The average UK household throws away roughly £700 worth of food every year. Not because people don’t care — but because knowing what’s in the fridge, planning meals around it, and staying on top of expiry dates is genuinely hard without something actively helping you.

Every piece of information needed to fix this is already in your home. What’s in the fridge. What you bought last week. What you actually like eating. What’s going to go off before you get to it. The problem isn’t data — it’s that nobody has connected it for you in a way that fits how you actually live.

That’s Salare. Not a recipe app. Not a shopping list. A kitchen assistant that knows your household, learns your habits, and quietly makes sure less ends up in the bin.

“We wanted an assistant that feels like a great flatmate — one who checks what’s in the fridge before suggesting what to cook, and reshuffles the plan when life gets in the way.”

Sal — the AI at the heart of Salare — isn’t a chatbot that waits to be asked. It actively tracks your pantry, surfaces what’s about to expire, and builds meal plans around what you already have. When Thursday’s dinner doesn’t happen, it reshuffles the week. When you scan a receipt, it updates the pantry. It works in the background so you don’t have to.